Can I offer a small marketing insight? This is Bao, new to the area, and already crammed to the rafters. Crates of Heineken are piled on the corner (Whitfield/Windmill Streets) - unmissable, huh?
Ah, yes, and Time Out called the Bao organisation the Taiwanese 'steamed bun maestros'.
31 Whitfield Street, London W1, just off Tottenham Court Road westside.